The Trust's Coordinated Communications & Advocacy Committee develops public information campaigns aimed at reducing the stigma associated with mental illness and disabilities, and promoting the message that treatment and services help. The theme of these campaigns is "You Know Me." Whether it is a family member, friend, co-worker or neighbor, it is likely that someone you know is a Trust beneficiary.
Committee members include representatives from The Trust and its partner boards, the Governor's Council on Disabilities and Special Education, the Alaska Mental Health Board, the Advisory Board on Alcoholism and Drug Abuse, Alaska Commission on Aging, Alaska Brain Injury Network and Statewide Suicide Prevention Council.
| Mental Illness |
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If You Need Help, Take The First Step -- Cinema Slide Jan 2012 (301 KB) If you or someone you know needs help, take the first step. To find a mental health provider, visit www.alaska211.org or call 2-1-1.
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National Depression Screening Day -- Print Ad Oct 2011 (256 KB) Oct. 6 is depression screening day. Free screening in Anchorage, Juneau and Seward. Online screening and resources are also available. |
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Treatment Works Recovery Happens - Newspaper Insert June 2011 (694 KB) We are all Alaskans and we all have challenges. But one in four Alaskans struggles with a treatable mental health condition. Learn how six Alaskans have sought help and learned to deal with their challenges.
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Treatment Works & Recovery Happens -- Print Ad May 2011 (115 KB) A wife, mom and accomplished artist, Marieke Heatwole also deals with depression. Therapy and medication have allowed her to lead a full, productive life. Resources are available in your community. Take the first step -- get help for yourself or someone you know.
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Treatment Works & Recovery Happens -- TV Spot May 2011 (6,718 KB) A wife, mom and accomplished artist, Marieke Heatwole also deals with depression. Therapy and medication have allowed her to lead a full, productive life. Resources are available in your community. Take the first step -- get help for yourself or someone you know.
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Depression Among Seniors -- Print Ad Spring 2010 (309 KB) Mental health is a basic part of overall health. In older adults, depression is frequently unrecognized. Too often we think it's "just part of getting older." But it isn't. This checklist provides some warning signs that signal someone may be experiencing depression.
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You Know Me -- Winter 2009 - Mental Health Parity TV (4,450 KB) TV spot regarding mental health parity.
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You Know Me - Winter 2009 - Mental Health Parity (747 KB) The Trust and its partner board, the Alaska Mental Health Board, are raising awareness about new federal legislation that requires certain employer-provided health insurance with mental health benefits to begin providing matching coverage for mental health. This is a significant step toward reducing the stigma of mental illness and other disabilities while helping people get the treatment or services they need.
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You Know Me - Spring 2009 - Depression (339 KB) The Trust and its partner boards offer a checklist for detecting depression in seniors -- an often overlooked issue that is sometimes labeled "just part of getting older."
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Depression Among Seniors - Radio Spot Spring 2009 (2,344 KB) Depression is often unrecognized in older adults. This radio ad offers a checklist of signs to watch for and urges those affected to get treatment.
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| Alcoholism and Other Substance Related Disorders |
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Getting Help Is The First Step -- TV Spot Jan 2012 (4,969 KB) Getting help is the first step to recovery. Resources are available and treatment works. To find alcohol treatment providers, visit www.alaska211.org or call 2-1-1.
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Getting Help Is The First Step -- Cinema Slide Jan 2012 (243 KB) Getting help is the first step to recovery. To find alcohol treatment providers, visit www.alaska211.org or call 2-1-1.
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Recovery Benefits Everyone -- Print Ad Sept 2011 (234 KB) September is Recovery Month. It provides a platform to celebrate people in recovery from addiction and/or mental illness, and the people who provide treatment services. Educating the public reduces the stigma associated with addiction, mental illness, and treatment.
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Recovery Month Statewide Calendar - Sept 2011 (431 KB) Check this list for events in your community during September that celebrate people in recovery from addiction and/or mental illness, and the people who provide treatment services.
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Housing First -- TV Spot February 2011 (5,933 KB) TV spot advocates housing as a first step in helping people who are homeless gain stability and get treatment and services so they can rebuild their lives.
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Alcoholism Among Seniors -- Print Ad Spring 2010 (232 KB) Alcoholism is a progressive disease that takes a heavy toll on Alaska seniors, who are three times more likely to die an alcohol-induced death. This print ad provides a checklist of warning signs and resources for treatment and recovery.
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Housing First -- Print Ad November 2009 (405 KB) Print ad advocates housing as a first step in helping people who are homeless gain stability and get treatment and services so they can rebuild their lives.
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Housing First -- TV Spot November 2009 (7,610 KB) TV spot advocates housing as a first step for people who are homeless so they can gain stability, get treatment and services, and rebuild their lives.
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Alcohol and Drug Addiction Recovery Month 1 of 2- September 2009 (281 KB) As part of National Alcohol and Drug Addiction Recovery Month, the Advisory Board on Alcoholism and Drug Abuse and The Trust celebrated all Alaskans who walk the Road to Recovery with events in Anchorage, Seward and Mat-Su.
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Alcohol and Drug Addiction Recovery Month 2 of 2 - September 2009 (260 KB) As part of National Alcohol and Drug Addiction Recovery Month, the Advisory Board on Alcoholism and Drug Abuse and The Trust celebrated all Alaskans who walk the Road to Recovery with events and activities in Juneau.
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Alcoholism Among Seniors - Radio Spot Spring 2009 (2,415 KB) Alcoholism is a progressive disease affecting 10 percent of Americans over age 60. Alaska seniors are three times more likely to die an alcohol-induced death. This radio spot provides warning signs and urges people to seek treatment.
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You Know Me - Spring 2009 - Alcoholism (360 KB) The Trust and its partner boards offer a checklist for detecting signs of alcoholism in Alaska seniors, who are three times as likely as other U.S. seniors to die an alcohol-induced death.
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You Know Me - Winter 2009 - Alcoholism (373 KB) The Trust and its partner board, the Advisory Board on Alcoholism and Drug Abuse, speak out about the importance of treatment and services for people seeking recovery from alcoholism.
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| Developmental Disabilities |
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Early Intervention Services -- TV Oct 2011 (3,353 KB) Ric Nelson is a student at UAA majoring in business. Early intervention services helped get him on the right path. For children with developmental disabilities, getting help early increases chances for success.
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Early Intervention Pays Off -- Print Ad June 2011 (365 KB) Ric Nelson is a successful university student because his parents sought early intervention services, such as speech and physical therapy, to help him on the road to a more independent life. Resources are available through the Governor's Council on Disabilities and Special Education.
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Talent Knows No Boundaries - Print Ad Oct 2010 (472 KB) October is national Disability Employment Awareness Month. The Trust partnered with the Governor's Council on Disabilities and Special Education and the Alaska Division of Vocational Rehabilitation to spread the message that workforce diversity includes people with disabilities. Information about hiring qualified employees with disabilities is available from the two agencies.
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Talent Knows No Boundaries - TV Spot Oct 2010 (7,130 KB) October is national Disability Employment Awareness Month. The Trust partnered with the Governor's Council on Disabilities and Special Education and the Alaska Division of Vocational Rehabilitation to spread the message that workforce diversity includes people with disabilities. Information about hiring qualified employees with disabilities is available from the two agencies.
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Hire Someone With A Disability -- TV Spot May 2010 (8,078 KB) The Governor's Council on Disabilities and Special Education and The Trust urge organizations to hire people with disabilities. "We all have talents to share," declares Smitty Cheemuk, who has worked for the same employer more than two decades while serving in several elected positions including mayor of Saint Michael and president of his village corporation.
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You Know Me - Winter 2009 - Disabilities (146 KB) The Trust and its partner board, the Governor's Council on Disabilities and Special Education, urge people to consider young people with disabilities for jobs and to engage them in community, recreational and civic activities.
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| Alzheimer's Disease and Related Dementia |
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Support for People with Alzheimer's and Caregivers -- Print Ad Nov 2011 (792 KB) There are services and support for people with Alzheimer's and family caregivers. |
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Vulnerable Adults Need Protection -- TV Spot Sept 2011 (2,740 KB) Some older Alaskans and people with severe disabilities need someone to look out for them. This TV spot urges people to call Adult Protective Services if they see someone being exploited, abused or neglected. |
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Vulnerable Adults Need Protection -- Print Ad May 2011 (221 KB) Some older Alaskans and people with severe disabilities need someone to look out for them. This print ad urges people to call Adult Protective Services if they see someone being exploited, abused or neglected.
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Home and Community-Based Services - Print Ad Feb 2011 (287 KB) Meet Lucy Beaver, a respected Yupik Elder, matriarch and skin sewer, whose family is able to care for her at home because of the availability of in-home support services. These services are invaluable in helping caregivers and families, like Lucy's, keep seniors and people with disabilities at home or as close to home as possible.
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Home and Community-Based Services - TV Spot Revised Sept 2011 (7,232 KB) Yupik Elder, matriarch and skin sewer Lucy Beaver is more than 100 years old. She lives at home with her family. In-home and community-based services are invaluable long-term care supports that help families and caregivers keep seniors and people with disabilities as close to home as possible.
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You Are Not Alone - Print Ad Nov 2010 (765 KB) November is National Family Caregivers Month and it's National Alzheimer's Awareness Month. There are services and support for people with Alzheimer's disease and family caregivers who take care of the elderly and people with chronic illness or disabilities.
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Fall Prevention Awareness - September 2009 (514 KB) Falls are the #1 injury to older Alaskans 65 years and older. The Alaska Commission on Aging, Alaska Senior Fall Coalition and The Trust participated in Alaska Senior Fall Prevention Week September 21-27 to raise awareness about how to prevent falls among seniors.
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Fall Prevention Flyer September 2009 (616 KB) Sept. 21-27 is Fall Prevention Week for Alaska Seniors. This flyer provides tips on how to prevent falls, which are the #1 cause of injuries among older Alaskans.
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You Know Me - Winter 2009 - Seniors (325 KB) Representatives of The Trust and its partner board, the Alaska Commission on Aging, speak out about the importance of affordable local senior services.
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You Know Me - Winter 2009 - Seniors (346 KB) Representatives of The Trust and its partner board, the Alaska Commission on Aging, speak out about the importance of affordable local senior services.
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| Traumatic Brain Injury |
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Finding The Right Treatment -- TV Spot Feb 2012 (2,907 KB) Traumatic brain injury changes lives. Finding the right treatment can make all the difference. For resources, visit www.alaskabraininjury.net. |
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Brain Injury Awareness Month -- Print Ad Mar 2011 (304 KB) Over 800 Alaskans have serious brain injuries each year and 150 will die from their injury. Many activities and sports carry risks of brain injury or concussion. This ad encourages people to contact the Alaska Brain Injury Network for prevention, diagnosis and treatment information.
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Brain Injuries Are A Big Problem In Alaska -- Print Ad Oct 2011 (648 KB) Olympic athlete Callan Chythlook-Sifsof relies on training, a protective helmet and "return to play" standards to keep her safe while competing. Prevention, diagnosis and treatment can make a difference in traumatic brain injuries.
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It's Not Cool To Ride Without A Helmet - Print Ad Nov 2010 (1,566 KB) More than 10,000 Alaskans live with a life-long disability resulting from brain injury. Protect your brain with a helmet and live to ride another day.
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Protect Your Brain -- TV Spot May 2010 (8,093 KB) Alaskans experience a high incidence of brain injury from outdoor activities such as biking, snow sports, skateboarding and riding ATVs. The Alaska Brain Injury Network and The Trust urge everyone to wear a helmet to "protect your brain" so you can "ride another day."
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You Know Me - Winter 2009 - Brain Injury (472 KB) The Trust and its partner board, the Alaska Brain Injury Network, speak out about the importance of getting timely diagnosis and treatment for traumatic brain injuries.
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| Suicide |
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Careline -- Radio Spot Jan 2012 (1,187 KB) A little communication can save a life. Reach out to those you're worried about. If you need to talk or know someone who is having trouble, help is available. Visit carelinealaska.com or call toll free 877-266-4357. |
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So How Are You Really Doing? - Print Ad May 2011 (749 KB) A little communication can save a life. Take time to connect with those you love. Know the signs and be ready to prevent suicide. Help is available.
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Ride to Live -- Print ad Feb 2011 (1,222 KB) Defending 2010 Iron Dog snowmobile race champions Chris Olds and Tyler Hunting are featured in a campaign urging Alaskans to take action to prevent suicide.
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Suicide Prevention - Print Ad Sept/Oct 2010 (947 KB) When was the last time you asked, "So how are you really doing?" Take time to connect with others. A little communication can save a life.
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Suicide Prevention Week - September 2009 (624 KB) Print ad from the Statewide Suicide Prevention Council and The Trust encourages people in crisis to tell someone and offers a 24-hour, toll-free hotline 1-877-266-4357.
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You Know Me - Winter 2009 - Suicide Prevention (879 KB) The Trust and its partner board, the Statewide Suicide Prevention Council, speak out about the importance of learning to recognize the signs of suicide risk and be ready to prevent it.
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