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You Know Me Campaign

The Trust's Coordinated Communications & Advocacy Committee develops public information campaigns aimed at reducing the stigma associated with mental illness and disabilities, and promoting the message that treatment and services help. The theme of these campaigns is "You Know Me." Whether it is a family member, friend, co-worker or neighbor, it is likely that someone you know is a Trust beneficiary.

Committee members include representatives from The Trust and its partner boards.

WORKFORCE CAMPAIGN

The Trust and partners in the Workforce Development Focus Area annually produce a Workforce Development Recruitment Campaign, aimed at increasing awareness about jobs and training opportunities available for people interested in working with Trust beneficiaries.

Downloads


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Successful Future -- TV Spot Dec 2013
At 15, Ramey survived a traumatic brain injury. Now, he thrives as an independent business owner.


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Great for Community -- TV Spot Dec 2013
Trust beneficiaries are succeeding in the workplace. Watch Katie and Andrew at Mat-Su Regional Medical Center.


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Homeless to Homeowner -- Radio Spot Jan 2013
Listen to one woman's success story. For housing information and referral, call 2-1-1 or visit www.alaska211.org.


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Homeless to Homeowner -- TV Spot Dec 2012
Having safe stable housing is the first step to recovery and building a better life.

Mental Illness
Mental Health Is Part of Overall Health -- Cinema Slide Jan 2013 (178 KB)
One in five Americans has a mental illness. Help is available and treatment works. To find a mental health provider, visit www.alaska211.org or call 2-1-1.
Celebrate Recovery Month -- Print Ad Fall 2012 (72 KB)
Let’s honor individuals in recovery, their families and friends who have supported them, and those who work in the prevention, treatment, and recovery support services field. To learn more, visit the Alaska Mental Health Board or the Advisory Board on Alcoholism & Drub Abuse.
Finding the Right Treatment -- TV Spot Summer 2012 (4,674 KB)
Many years ago Alvin's life took a turn for the worse and he was diagnosed with a mental illness. Finding the right treatment put him on the road to recovery. Now he helps others with mental illness find jobs and security.
Treatment Works and Recovery Happens -- Radio Spot Spring 2012 (1,198 KB)
Mental illness can be managed through medication and therapy. Treatment works, and recovery happens.
If You Need Help, Take The First Step -- Cinema Slide Jan 2012 (301 KB)
If you or someone you know needs help, take the first step. To find a mental health provider, visit www.alaska211.org or call 2-1-1.
National Depression Screening Day -- Print Ad Oct 2011 (256 KB)
Oct. 6 is depression screening day. Free screening in Anchorage, Juneau and Seward. Online screening and resources are also available.
Treatment Works Recovery Happens - Newspaper Insert June 2011 (694 KB)
We are all Alaskans and we all have challenges. But one in four Alaskans struggles with a treatable mental health condition. Learn how six Alaskans have sought help and learned to deal with their challenges.
Treatment Works & Recovery Happens -- Print Ad May 2011 (115 KB)
A wife, mom and accomplished artist, Marieke Heatwole also deals with depression. Therapy and medication have allowed her to lead a full, productive life. Resources are available in your community. Take the first step -- get help for yourself or someone you know.
Treatment Works & Recovery Happens -- TV Spot May 2011 (6,718 KB)
A wife, mom and accomplished artist, Marieke Heatwole also deals with depression. Therapy and medication have allowed her to lead a full, productive life. Resources are available in your community. Take the first step -- get help for yourself or someone you know.

Alcoholism and Other Substance Related Disorders
Celebrate Recovery Month -- Print Ad Fall 2012 (72 KB)
Let’s honor individuals in recovery, their families and friends who have supported them, and those who work in the prevention, treatment, and recovery support services field. To learn more, visit the Alaska Mental Health Board or the Advisory Board on Alcoholism & Drub Abuse.
Getting Help Is The First Step -- Radio Spot Spring 2012 (1,155 KB)
Getting help is the first step to recovery. Treatment works, and there are resources available. To get help, call 2-1-1.
Getting Help Is The First Step -- TV Spot Jan 2012 (4,969 KB)
Getting help is the first step to recovery. Resources are available and treatment works. To find alcohol treatment providers, visit www.alaska211.org or call 2-1-1.
Getting Help Is The First Step -- Cinema Slide Jan 2012 (243 KB)
Getting help is the first step to recovery. To find alcohol treatment providers, visit www.alaska211.org or call 2-1-1.
Recovery Benefits Everyone -- Print Ad Sept 2011 (234 KB)
September is Recovery Month. It provides a platform to celebrate people in recovery from addiction and/or mental illness, and the people who provide treatment services. Educating the public reduces the stigma associated with addiction, mental illness, and treatment.
Recovery Month Statewide Calendar - Sept 2011 (431 KB)
Check this list for events in your community during September that celebrate people in recovery from addiction and/or mental illness, and the people who provide treatment services.

Developmental Disabilities
Hire Someone With A Disability -- Radio Spot Spring 2012 (1,146 KB)
We all have talents to share. To learn more, call the Governor's Council on Disabilities and Special Education at 1-888-269-8990.
Early Intervention Services -- TV Oct 2011 (3,353 KB)
Ric Nelson is a student at UAA majoring in business. Early intervention services helped get him on the right path. For children with developmental disabilities, getting help early increases chances for success.
Early Intervention Pays Off -- Print Ad June 2011 (365 KB)
Ric Nelson is a successful university student because his parents sought early intervention services, such as speech and physical therapy, to help him on the road to a more independent life. Resources are available through the Governor's Council on Disabilities and Special Education.

Alzheimer's Disease and Related Dementia
A Little Support Can Make a Big Difference -- TV Spot Winter 2012 (14,488 KB)
More than 6,000 Alaskans experience Alzheimer's or dementia. From help in the home to long-term care to opportunities for socialization, resources are available.
Early Evaluation Is Important -- Print Ad Winter 2012 (325 KB)
Support and resources for those with Alzheimer's disease and related dementia and their caregivers are available.
Vulnerable Adults Need Protection -- Radio Spot Spring 2012 (1,182 KB)
Some older Alaskans need someone to help look out for them. This radio spot urges people to call Adult Protective Services if they see someone being exploited, abused or neglected.
Support for People with Alzheimer's and Caregivers -- Print Ad Nov 2011 (792 KB)
There are services and support for people with Alzheimer's and family caregivers.
Vulnerable Adults Need Protection -- TV Spot Sept 2011 (2,740 KB)
Some older Alaskans and people with severe disabilities need someone to look out for them. This TV spot urges people to call Adult Protective Services if they see someone being exploited, abused or neglected.
Vulnerable Adults Need Protection -- Print Ad May 2011 (221 KB)
Some older Alaskans and people with severe disabilities need someone to look out for them. This print ad urges people to call Adult Protective Services if they see someone being exploited, abused or neglected.
Home and Community-Based Services - Print Ad Feb 2011 (287 KB)
Meet Lucy Beaver, a respected Yupik Elder, matriarch and skin sewer, whose family is able to care for her at home because of the availability of in-home support services. These services are invaluable in helping caregivers and families, like Lucy's, keep seniors and people with disabilities at home or as close to home as possible.
Home and Community-Based Services - TV Spot Revised Sept 2011 (7,232 KB)
Yupik Elder, matriarch and skin sewer Lucy Beaver is more than 100 years old. She lives at home with her family. In-home and community-based services are invaluable long-term care supports that help families and caregivers keep seniors and people with disabilities as close to home as possible.

Traumatic Brain Injury
Brain Injuries Are A Big Problem In Alaska -- Radio Spot Summer 2012 (1,145 KB)
Olympic athlete Callan Chythlook-Sifsof talks about the importance of wearing a helmet to protect your brain. To learn more visit www.alaskabraininjury.net.
Finding The Right Treatment -- Radio Spot Spring 2012 (1,163 KB)
Traumatic brain injury changes lives, and the right treatment can make all the difference.
Brain Injury Awareness Month -- Sen. Murkowski PSA March 2012 (4,638 KB)
Sen. Lisa Murkowski draws attention to the risk of brain injury in Alaska and highlights available resources. For more information, visit www.alaskabraininjury.net.
Finding The Right Treatment -- TV Spot Feb 2012 (2,907 KB)
Traumatic brain injury changes lives. Finding the right treatment can make all the difference. For resources, visit www.alaskabraininjury.net.
Brain Injury Awareness Month -- Print Ad Mar 2011 (304 KB)
Over 800 Alaskans have serious brain injuries each year and 150 will die from their injury. Many activities and sports carry risks of brain injury or concussion. This ad encourages people to contact the Alaska Brain Injury Network for prevention, diagnosis and treatment information.
Brain Injuries Are A Big Problem In Alaska -- Print Ad Oct 2011 (648 KB)
Olympic athlete Callan Chythlook-Sifsof relies on training, a protective helmet and "return to play" standards to keep her safe while competing. Prevention, diagnosis and treatment can make a difference in traumatic brain injuries.

Suicide
Careline -- Radio Spot September 2012 (1,191 KB)
Suicide can be stopped. Know the signs. To get help or learn more, call 1-877-266-HELP (4357) or visit www.carelinealaska.com.
Careline -- Radio Spot Jan 2012 (1,187 KB)
A little communication can save a life. Reach out to those you're worried about. If you need to talk or know someone who is having trouble, help is available. Visit carelinealaska.com or call toll free 877-266-4357.
So How Are You Really Doing? - Print Ad May 2011 (749 KB)
A little communication can save a life. Take time to connect with those you love. Know the signs and be ready to prevent suicide. Help is available.
Ride to Live -- Print ad Feb 2011 (1,222 KB)
Defending 2010 Iron Dog snowmobile race champions Chris Olds and Tyler Hunting are featured in a campaign urging Alaskans to take action to prevent suicide.


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